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Driven by Creativity, Guided by Analytics
I am a Senior pursuing a double major in Marketing and Operations Management & Business Analytics at the University of Maryland Smith School of Business. In addition to may BA degrees by May 2023, I am pursuing a Plus-One MS in Marketing Analytics by May 2024. Located just outside of Washington D.C, UMD provides an amazing urban location, superior academics and the opportunity to continue my athletic passions!
While on campus I have had the opportunity to meet new people through classes, clubs and organizations. Organizations like the American Marketing Association have helped to shape my professional passions and continue to assist me as I navigate the job search. Through my coursework, involvement on campus, and athletics I consistently work and lead in a team setting, engage with new people, and am driven to be the best version of myself.
My Passions:
I discovered my passion for strategy and analytics early on, declaring the Business Analytics major upon entry into the University of Maryland. Truth is, I love board games, card games and any game that involves strategy, patterns, and thinking two to three steps in advance. My favorite game is Rummikub! Simply put, my brain has a way of seeing patterns before others see them, which sparked my interest in statistics and analyzing data to understand the story it tells.
I have been able to further fuel my analytics passion through my athletic pursuits. Cheerleading is a sport of strategy and skill. When designing a competitive routine coaches and athletes strive to maximize the teams capabilities, routine difficulty and ability to successfully execute the required skills. Each competition score is broken down into six sections: partner stunts, pyramids, baskets, running tumbling, standing tumbling, and jumps. Each of these categories is then broken down into difficulty and technique/execution. In order to be strategic at nationals, coaches and athletes must put together a routine that will score well in technique and difficulty, while minimizing risk of failure. Company and marketing strategy is similar as you interpret and analyze data to determine how your product or service can beat the competition.
My passion for design began early in my childhood. If you asked me at age 8 what I wanted to be when I grew up, I would have told you a Fashion Designer. Since then I have thoroughly enjoyed every art class I stepped into and have countless sketch books stored in my closet. During my senior year of high school I learned how to sew and made customized college pillows as graduation gifts for friends! I have always loved design and being creative, but never quite knew how to combine it with my passion for business.
The Strategic Design Fellows program has provided me with the opportunity to fuel and explore my passion for design! Adding onto my pile of sketchbooks, I have been challenged to design graphics, posters, magazine layouts , and my personal logo all while learning about the connection between business and design. Along with my coursework I am always creating new paintings for my room, designing graphics for RedBubble, and fine-tuning my creative approach.
My sophomore year of college I discovered my passion for marketing when I came across the American Marketing Association via Instagram. After the first club meeting I found that the discipline of marketing is the perfect avenue to combine my analytical passion with creativity! Marketing is a platform to combine my interest in business and analytics along with my passion for design all while working in a collaborative team atmosphere.
Through my role as the VP of Design with the American Marketing Association I continue to fuel my passion by learning about new marketing principles, job opportunities, and creative outlets every day! In addition to the AMAzing networking opportunities, I work with a talented group of students to ensure the club's success while putting my design skills to the test! The American Marketing Association has connected me to students and professionals with a passion for marketing and is a platform for us to explore our passion as a community.