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#23
Best Business Schools
#25
Overall Marketing Programs
2022 U.S. News and World Reports
2022 U.S. News and World Reports
#19
Best Public Business Schools
#14
Public University Marketing Programs
2022 U.S. News and World Reports
2022 U.S. News and World Reports
Majors and Fellowships:
The Marketing major prepares students with basic marketing principles and techniques for both B2B and B2C companies. Students are able to design their curriculum to explore the many diverse routes of marketing.
The Operations Management and Business Analytics major equips students with the knowledge and skills to apply quantitative and statistically based modeling techniques to data. Through coursework students learn to drive and influence decision making at all levels of business.
The Plus-One MS in Marketing Analytics program teaches students how to interpret massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work.
The Strategic Design & Innovation Fellowship is a selective 2-year program that focuses on how to incorporate design thinking into the business world. This hands-on curriculum teaches students UX/UI, Adobe Suites, design literacy, innovative thinking and more!
Relevant Course Work:
This course explores the similarities and differences of writing/text, digital technology, and this world we all inhabit and compose together. Students will grasp the relationship between communication and democracy, inquiring especially into how digital communication technologies affect the equation.
This course provides marketing students with an overview of design from a historical, practical, and business lens. The course includes a hands-on retail design project & pitch, design sprints, and helps bond the relationship of business and design.
This course is an introduction to computer graphics and visual communication principles. Students will learn the techniques of Adobe Photoshop, InDesign, and Illustrator and use these skills to create practical projects and exercises.
This course aims to introduce management science techniques for informed decision-making in spreadsheet models. Models include Linear Programming, Transportation and Assignment problems, Network Flow models, Non-linear programming, Decision Trees, etc.