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Airline Analytics Final Project
BMGT431: Data Analytics
Task:
In this individual assignment, we were tasked to analyze a given subset of airline data in an open-ended manner. With two goals in mind, I analyzed the data and applied methods taught in class to achieve East-West Airlines goals and evaluate their customer patterns.
Software Used:
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R Studio
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R Markdown
Final Report:
Goal #1: Identify if a customer will claim a travel award using their rewards
1. If East-West Airlines is most concerned with identifying if a new customer will claim a travel award using their rewards, what three methods would you suggest as the most appropriate for this problem? Why?
2. Run each of your three methods and decide which method East-West Airlines should us in practice.
Goal #2: Identify factors that lead to customers claiming a travel award
1. If East-West Airlines is most concerned with identifying factors that lead to customers claiming a travel award, what three methods would you suggest as the most appropriate for this problem? Why?
2. Run each of your three methods and decide which factors East-West Airlines should focus on for determining if customers will claim a travel award.
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